ALL ABOUT QR CODES

What is a QR Code and how does it work?

The quick response, or QR, Code is a two-dimensional version of the Barcode able to convey a wide variety of information almost instantly with the scan of a mobile device. Every QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understand by humans.


What is a Static and Dynamic QR Code?

Static QR Code : A Static QR Code contains information that is fixed and uneditable once the Code has been generated. They are great for personal use. On the other hand, and because of their fixed nature, they are not ideal for businesses or marketing campaigns as Static Codes do not track metrics or allow for editing post creation.

Dynamic QR Code : On the other hand, Dynamic QR Codes allow you to update, edit and change the type of the QR Code however many times you need, which makes them the best fit for business and marketing purposes. The more information you input into a Static QR Code, the bigger and more complex the structure becomes. For a Dynamic Code, however, the content you present to scanners is not directly contained in the Code, but instead has a short redirection URL assigned to it. That means the code remains small and is easier to integrate into your print material and packaging design. Capturing and measuring your advertising statistics each time a Dynamic Code is scanned is, perhaps, the best feature for optimizing marketing campaigns.


Where can I get these QR Codes?

Static QR Code : Marketing can generate within their software

Dynamic QR Code : You have the ability to create a dynamic QR code within your Cutler Online Assistant! 


Generating a dynamic QR Code on the COA