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What is a QR Code and how does it work?
The quick response, or QR, Code is a two-dimensional version of the Barcode able to convey a wide variety of information almost instantly with the scan of a mobile device. Every QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understand by humans.
What is a Static and Dynamic QR Code?
Static QR Code : A Static QR Code contains information that is fixed and uneditable once the Code has been generated. They are great for personal use. On the other hand, and because of their fixed nature, they are not ideal for businesses or marketing campaigns as Static Codes do not track metrics or allow for editing post creation.
Dynamic QR Code : On the other hand, Dynamic QR Codes allow you to update, edit and change the type of the QR Code however many times you need, which makes them the best fit for business and marketing purposes. The more information you input into a Static QR Code, the bigger and more complex the structure becomes. For a Dynamic Code, however, the content you present to scanners is not directly contained in the Code, but instead has a short redirection URL assigned to it. That means the code remains small and is easier to integrate into your print material and packaging design. Capturing and measuring your advertising statistics each time a Dynamic Code is scanned is, perhaps, the best feature for optimizing marketing campaigns.
Where can I get these QR Codes?
Static QR Code : Marketing can generate within their software
Dynamic QR Code : You have the ability to create a dynamic QR code within your Cutler Online Assistant!
Generating a dynamic QR Code on the COA
Login to Cutler Connect and click on Create
Next Click on QR codes
Click the + to generate a new code
Next you will title the QR code and choose where to send
If you have listings you will see after you choose “Property Detail page” from the Send to drop down list“ that a new drop down list will appear of all your listings to select from. Simply click on the appropriate listing and click Save.
If you want people to go to "whats my home worth" for example, you will go to your website, and copy the URL from your browser and insert it if you click on “Go to Specific URL"
After hitting Save, you will be taken to the list. Click the “three dots” to the right and select “download”. This will save the image of the QR code to your computer under “downloads” and you can use that image for your marketing materials.
Example:
You can check the stats of how many clicks your QR code received by simply clicking the three dots and selecting “stats”.
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